No artificial fragrances (parfum can have hundreds of ingredients)
No parabens (a controversial preservative which is not included)
The range includes great products, from the Self Foaming Top 2 Toe Hair and Body Wash (NO Sodium Lauryl Sulphate!) to the Botty Barrier Crème, in a pump – no more double dipping! Also - a bubble bath suitable for many kids with eczema - yippie!